PyeongChang 2018 Debuts Official Logo

I'm a little late on this one, but PyeongChang recently debuted their final official logo for the Winter 2018 Olympic Games. I have to be honest, I'm not crazy about it. I'm sure it will grow on me as I see it more and more, but it seems like a misstep similar to the London 2012 logo.

Here are some official details released regarding the logo:

The PyeongChang 2018 Olympic emblem is an abstract motif inspired by Hangul, the alphabet of the phonetic Korean language.
It is composed of the first consonants of the name of the host city, PyeongChang.


The 'ㅍ'(P) is the first consonant of the first syllable, Pyeong. It also symbolises the open square where the celebration of athletes and winter sports will take place.

The 'ㅊ'(Ch) is the first consonant of the second syllable, Chang. It symbolises the natural environment of snow and ice, and the stellar achievements of the athletes - the stars of the Games.



The colours reflect the Olympic Flag, and they also represent the five traditional colours of Korea.

Taken together, the PyeongChang 2018 Olympic emblem embodies the harmonious synergy between the sky, land and people. Set in a majestic setting of snow and ice, athletes and people from around the world come together in an open square in PyeongChang to celebrate the finest winter sport athletes and the greatest winter sport festival.