Wednesday, June 8, 2011

London 2012 debuts Olympic Torch design





The thing is this design wouldn't be that bad on it's own, but in conjunction with everything else they've done it seems... wait for it.... out of place. Yes, this seems to be the most traditional looking (if I may use that word) piece out of their cadre of design decisions. Look at it along with their mascots, their logo, and their overall design aesthetics. There is no unity. I actually don't mind the look of this. But this won't exist on it's own and in that respect I think this was yet another misstep. Bummer.

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