British Airways Fourth London 2012 Sponsor

From GamesBids.com:
British Airways has become the fourth domestic sponsor of the London 2012 Summer Olympic Games after signing a deal Tuesday worth an estimated 40 million pounds.

British Airways (BA) is joining sportswear manufacturer Adidas’ 100-million-pound sponsorship, British Bank Lloyds TSB that paid 80 million pounds, and energy firm EDF, which signed up for 50 million pounds.

Under the five-year agreement British Airways has exclusive marketing rights to the London Games and will fly British athletes to this year’s Beijing Olympics and the 2010 Winter Games in Vancouver. The airline has also pledged to create a travel bursary for athletes and be involved with the 2012 volunteer training program.

BA will also extend community projects in west London to the east London areas where the 2012 Games will be staged, reports sportinglife.com.

London 2012 head Sebastian Coe said, “it is a great message about the commercial campaign that we are involved in. This company would not be getting involved if they didn’t share the vision. They’ve been through the bidding process as well. We welcome back a great friend to the table”.

Other sponsorship categories still vacant are in telecommunications, automotives, oil and gas, and clothing and home wear industries.

British Airways Olympics Site