Interesting. And I do like it better than their last two.
According to a press release the logo shows the "spectacular" winter scenery of PyeongChang with snow on the mountains. The dynamics of the Olympics and the challenge spirit to victory was represented by the "gushing" curve which implies the strong will to win the bid with the curve symbolizing a snowboard and slope of winter sports.
The South Korean city is competing with Annecy, France and Munich, Germany to become the Olympic host - the decision will be made July 6, 2011. Via.
*Previously: Munich 2018 Unveils New Candidate City Logo
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