Beijing 2008 marketing gears begin to churn...

I went down stairs to grab a Coke out of the fridge at work today and to my delight I found that the cans are now sporting a new look for the Summer Games in Beijing. I enjoy seeing this sort of thing because I love the Olympics. I know it's incredibly geeky and consumerist of me but I can't help myself. I really like that they are putting the Coke logo from around the world on the cans. The cans pictured above say 1 of 5 and feature the Coke logo from Russia. Maybe they'll feature a logo from each of the land masses that are symbolized in the olympic logo?! That's be cool! This is just the beginning too.. I can't wait to see what other companies roll out as we get closer to the games.