Chicago 2016’s bid committee veiled the new logo today in the great Windy City. Earlier in the year they were told by the IOC that their first logo, depicting the city's skyline in a stylized torch, broke their rules against including Olympic symbols in bidding logos.
From a Press release on the new logo:
“The strength of our new logo is that it connects Chicago’s history and passion with the spirit of the Olympic Movement. We hope the elements of this new symbol will inspire the young people of our city and the world to embrace the ideals and values learned through sport,” said Mayor Richard M. Daley. “This logo will become a great symbol of hope for our city and our nation as we work together to seek the privilege to host the 2016 Olympic and Paralympic Games.”
The logo’s central element is the Chicago Star, a symbol unique to Chicago which adorns the City flag. The logo is inspired by the ideals and values of the Olympic Movement and those of the city of Chicago. The six-points on the star represent hope, respect, harmony, friendship, excellence and celebration.
While I loved the first logo I find this a worth follow up considering the circumstances. It's better than the London 2012 logo for sure! Anything would be better than that logo. I should probably stop beating that dead horse at this point, but it's so disappointing that its hard not to. :\
Here is a video from the organization promoting both the new logo and the bid in general:
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